Julie McCarter

Julie McCarter is the co-founder of Plan + Pivot Collective, a retail consulting firm for consumer and DTC brands. She brings 26+ years of executive experience in merchandising, product strategy, and P&L leadership at Bath & Body Works, Restoration Hardware, and Club Monaco, where she scaled multibillion-dollar categories, launched hundreds of products, and built high-performing teams. Today, she partners with founders as a fractional retail leader and consultant, specializing in assortment strategy, SKU productivity, product innovation, and merchandising strategy to drive profitable growth.