Julie Koester

I’m Julie Koester, a strategist, storyteller, and serial entrepreneur with a passion for building brands that matter. As Co-Founder and Co-CEO of Dragon Horse Agency—an award-winning marketing and business strategy firm—I bring together insight, intuition, and innovation to help clients grow with purpose and power. With roots in psychology, public health, and publishing, my work is about connecting human behavior to brand behavior—and creating strategies that don’t just perform, but resonate. My path has been anything but linear, which I consider one of my greatest strengths. I began in academia with a Master’s in Psychology from Columbia University and pursued a Ph.D. in Public Health, driven by a mission to improve children’s well-being. That mission later became the catalyst for fou...