Jules Reyes

Jules Reyes is a matcha industry veteran with over a decade of experience, most notably as a founding team member of Jade Leaf Matcha, where she led marketing and helped scale the U.S.’s #1 selling matcha brand into a multimillion-dollar company and successful acquisition. She also co-hosted the U.S.’s first Matcha Fest in San Francisco and created the community Instagram pages @matcha.sf, @matcha.la, and @matcha.nyc, which brought thousands of matcha enthusiasts together both online and through in-person events. A Pioneer Member of the Global Japanese Tea Association, Jules continues to advocate for cultural integrity and education within the global matcha community. As Co-founder of Mindful Drops, a functional wellness brand centered on L-theanine-based products, and Co-founder of Th...