I've been building websites since 2001 and running my own consultancy for 19 years. I specialize in website strategy, technical SEO, and CMS implementations for mid-market manufacturers. My longest client relationship spans 14 years with a packaging machinery company that operates roughly 60 brands. That work includes post-acquisition web consolidation, multi-site architecture, and ongoing SEO. Specializations: - Website strategy and architecture for industrial companies - Technical SEO, AEO (answer engine optimization), and GEO (generative engine optimization) - CMS migrations, particularly Craft CMS - PE-backed brand consolidation and multi-brand web strategy I publish original research on manufacturing web practices. Recent work includes auditing 159 manufacturer websites to bench...