Josh Salazar

Josh Salazar is the founder and CEO of Dirtbag Brands, a Colorado-based manufacturer of premium billet UTV accessories built for real-world riders. With more than 20 years in the powersports industry, he’s worn every hat — from breaking sales records as a rep to managing national distribution networks and now leading one of the fastest-growing aftermarket brands in off-road. Known for blending hands-on product knowledge with digital precision, Josh built Dirtbag Brands’ entire SEO, eCommerce, and marketing ecosystem from the ground up. His strategies have helped the company compete nationally without outside ad agencies, focusing instead on authentic storytelling, educational content, and dealer partnerships. He regularly interviews top manufacturers and innovators through his Brands ...