Joseph Lauren is the founder of TwoTop, a U.S. service that gives independent restaurants a complete, owned digital presence: a custom website, local SEO, AI-search visibility, and a loyalty program that captures and keeps customers. He has spent three decades in the business. His career began in 1995 and runs from fast food as a teenager to fine dining and country-club kitchens, a decade running corporate scratch-casual operations, and six years owning his own restaurant. He built TwoTop after watching the major restaurant platforms lock independents into long contracts, charge fees on their customers' orders, and hold their photos and data hostage. TwoTop's model is the opposite: the restaurant owns everything, with no long-term contract and no fee on the customer's order. He speaks o...