Jonathan Fry

Jonathan Fry is the founder of Frigid Vitality, a wellness brand focused on cold exposure, breathwork, and performance-based recovery. After suffering a traumatic brain injury, Jonathan used breathwork, cold therapy, and mindfulness practices to regain stability, improve resilience, and rebuild his life — even though the journey left him changed in meaningful ways. Through his lived experience and practical, science-informed approach, he helps others reduce stress, strengthen their nervous system, and develop habits that support long-term wellbeing.