I'm a marketing and analytics leader who gets dropped into complex environments and engineers better outcomes — faster timelines, smarter campaigns, and systems that actually scale. Over a 15+ year career spanning hospitality, financial services, automotive, CPG, and real estate, I've built a reputation for three things: using data to make decisions no one else is making yet, redesigning broken processes that everyone else accepted, and applying emerging technology before it becomes standard practice. A few things I'm proud of: I reduced an enterprise email deployment cycle from 14 business days to 4 — saving millions in recoverable revenue. I built an AI-powered paid media forecast and optimization engine that has driven $3MM+ in incremental revenue this year alone. And I've managed ...
Sr. Mgr, Digital Strategy & Analytics at Magna Hospitality