As a Demand Generation Manager with over 8 years of total experience in B2B SaaS marketing, I focus on driving demand through the orchestration of multi-channel campaigns including paid lead generation, email marketing, account-based marketing (ABM), programmatic display, and cross-departmental collaboration with sales and product. My expertise in paid media management, account targeting, lead scoring, and marketing operations has supported complex go-to-market efforts for high-growth organizations operating in competitive SaaS markets. Leveraging skills in tools like 6sense ABM, HubSpot, Salesforce, Qualified, and Gong, I manage key digital marketing initiatives, optimize landing pages for conversions, scale personalization efforts, and oversee attribution and performance metrics suc...
Sr. Growth Marketing Manager at Betterworks