Joel Zorrilla

Joel Zorrilla is a B2B content marketing manager and marketing director with a track record of creating over 10 million USD in acquisition value for B2B brands by aligning content strategy with revenue, sales pipelines, and strategic growth goals. His expertise spans SEO, long-form thought leadership, and content systems that support both lead generation and account expansion in complex buying cycles. Joel leads marketing at Wayfindr, where he helps eCommerce and logistics brands navigate global expansion by building content that educates, nurtures, and converts across the entire customer journey. He has also consulted for B2B companies in multiple markets, designing content and acquisition strategies that compound over time through evergreen assets, channel repurposing, and data-infor...