I build culturally resonant and commercially successful brands. I currently serve as GM, Shopping & CMO at Zip, a consumer finance app that helps customers split their payments in four. In this role, I have the privilege of leading a 200+ team comprised of monetization, CRO, brand, market insights, PR & external communications, product design, CRM and CX (internal and offshore team). Prior to Zip, I held senior leadership roles at Feather, S'well, Newell Brands and J. Walter Thompson. Across my career, I have experience driving scale and leading large teams through periods of hyper-growth, transformation, and turnaround. I also serve as a Board member at Ideas United.