Jessica Lyness

I believe the brands we remember make us feel something. Inspiration will always stem from somewhere. It's the way we interpret that inspiration through our own philosophy—and pair it with thoughtful execution—that sets us apart. Whether it's refining a niche industry or creating a memorable brand experience, the intentional details and the overall experience are what keep people coming back. Today, my work spans across luxury bridal beauty, consumer products, and designer home furnishings. As the founder of Beauty Asylum, She HÂS it Hair Extensions, and Blue Jean bb, I write and speak on bridal beauty, hair extensions, brand building, content marketing, e-commerce, and the decisions that influence how people connect with a brand.