I'm an experienced, data-driven leader focused on elevating brands and delivering potent, integrated, omni-channel campaigns that connect with customers and move them down-funnel. I work with teams building marketing infrastructure - MAP, CRM, SEO, content systems, brand positioning, etc., and deliver organization, optimization, and results. I stay current by staying close to the functions that drive success - I'm a writer, strategist, performance marketer, demand generator, and analyst, as well. And perhaps most importantly an educator and advocate for marketing-led initiatives.