Jeanette El-Hifnawy

As the SEO & Content Lead at Cookpad, I specialize in crafting and executing global search and content strategies that connect millions of home cooks with inspiring, easy-to-follow recipes. I focus on growing organic visibility across international markets—particularly the U.S.—through data-driven keyword insights, editorial optimization, and scalable content frameworks. With a background spanning SEO, content strategy, product marketing, and digital growth, I bring a holistic approach to storytelling that balances creativity with performance. My experience includes managing multilingual content projects, leading editorial teams, and optimizing recipe discovery experiences to align with user intent and search behavior. I’m always open to sharing insights on recipe SEO trends, food...