Ishveen Jolly

"Sports has the power to change the world. It has the power to inspire. It has the power to unite people in a way little else does." - Nelson Mandela. My love for playing sports started as a child from playing catch with my father in our backyard, which led me to captain the Keble College, Netball and Cricket teams at Oxford University. It also gave me the courage to leave my career in management consultancy in London and move to New Delhi, India to become a sports agent. Working with premier leagues, teams, clubs and athletes – brokering sponsorship deals gave me an insider perspective on how fragmented and unanalytical the sports sponsorship industry is. Realizing the industry lacked transparency, information, access, tracking and tech innovation meant there was a huge untapped pote...