Howard Fiderer is a seasoned executive with over 25 years of international experience in media and technology, specializing in addressable advertising and advanced product solutions. As a strategic leader, he has successfully driven revenue growth, market expansion, and operational excellence by developing cutting-edge products that meet market demands. Howard played a pivotal role in launching addressable advertising both in the U.S. and globally, through key deployments with major players like DISH, DIRECTV, Verizon, Warner Media and TataPlay. He is the author of several patents aimed at the intersection of linear and digital video advertising with the aim of combating audience fragmentation. He is an expert in linear addressable advertising, OTT, CTV, and Data Driven Linear (DDL) ad...