Helen Smith

Helen Smith is the Founder and CEO of Roo & You, a Canadian family-owned company known for reinventing play furniture for modern families. What started as an idea in 2020 has grown into an eight-figure brand, loved by tens of thousands of families across North America and recognized for its innovative designs, strong community, and playful spirit. Under Helen’s leadership, Roo & You has launched collaborations with major global brands like Harry Potter, Barbie, Baby Shark, and The Wiggles, and expanded internationally while staying true to its mission of creating fun for kids that fits seamlessly into family homes. Through Roo & You’s ongoing donations to schools, daycares, and community organizations, she continues to champion families and give back to the communities tha...