Heidi Griffin

Heidi Griffin is the Marketing Manager at ICAN Advertising, where she helps local and regional businesses get the kind of advertising reach that's historically been reserved for national brands. She builds campaigns across connected TV, streaming, local cable, and digital that place local businesses inside premium national sports inventory, including Monday Night Football and March Madness, and, starting with Super Bowl LXI in 2027, ESPN's first-ever Super Bowl simulcast, putting local brands on the same screens as the national advertisers they're competing with for attention. She also works directly with telecommunications and broadband operators, including rural and community broadband providers, on ad insertion strategy, video creative, and local marketing. She has spoken about thi...