I am a digital marketing specialist currently leading a strategic project focused on professionalizing the Bed & Breakfast sector. Through my dedicated blog, I provide actionable insights on hospitality management, digital promotion, and guest experience optimization for small-scale accommodation owners. My expertise covers the entire lifecycle of a B&B: from bureaucratic setup and regulatory compliance to advanced revenue management and direct booking strategies. I can provide journalists with data-driven insights, practical 'how-to' tips for hosts, and analysis of current trends in the Italian and European short-term rental market.