George Leyva

I bridge the gap between brand storytelling and performance math, and I build the growth engine that connects them. I'm a VP / Head of Growth and Performance Marketing leader with 12 years scaling DTC brands and managing $120M+ in media. I'm looking for my next role leading growth, performance, or commerce marketing for a brand ready to scale profitably. Open to VP and Director level opportunities, remote or hybrid. I don't view media budgets as "spend." I view them as investment portfolios. My career has been defined by scaling revenue for high-growth startups like Allbirds and Thirty Madison and managing enterprise P&Ls for Fortune 500 brands. What I bring: 0→1 builder. I built the entire growth function from scratch at Allbirds, scaling $32K/month in paid media into $800K...