I can speak to how large language models (LLMs) like ChatGPT have changed the marketing landscape and how much harder it is to drive traffic back to your website because of more individuals using AI search/answer engines like ChatGPT to get answers to their questions. I can speak to what digital marketers and organizations should be looking at as far as data analytics and key performance indicator (KPI) tracking and reporting goes. Plus, how organizations need to respond to the change in the digital landscape brought about AI search and what they need to do to be successful. I also have marketing clients in all spaces -- B2B, B2C, service, product, retail, food, professional service, non-profit, etc. that I'd love to introduce you to. 35+ years of marketing experience -- both corporate...
Principal at Results Communications and Research