Francesco Federico

As a global CMO operating at the intersection of marketing, AI, and business transformation, I lead organizations through the transition from automation to autonomy. Across S&P Global, JLL, Acer and Vodafone I have scaled digital marketing and MarTech ecosystems that combine human creativity with intelligent automation—turning marketing into a measurable growth engine. My work integrates generative and agentic AI to enhance decision-making, accelerate customer value creation, and modernize go-to-market models. Author of The Agentic CMO and the newsletter Chronicles of Change, I explore how AI is redefining marketing leadership and organizational design. As a Fellow of the Chartered Institute of Marketing and member of the World Economic Forum’s Strategic Communicators Exchange, I ...