Evgeniy Yudin is Founder & Strategy Lead at Rotgar, an SEO and Generative Engine Optimization (GEO) consultancy. He has worked in organic search since 2008 and advises organizations on visibility across Google Search, Google AI Overviews, ChatGPT and Gemini. His work focuses on technical SEO, entity authority, AI citation readiness, and measurement of brand mentions and source citations, with particular experience in healthcare and legal markets. He also founded and owns PillinTrip, an independent multilingual medicine-information publisher that reached more than 1.1 million monthly organic visitors. Evgeniy conducts original research into how AI systems select and cite sources and can comment on the impact of generative search on publishers, content strategy, attribution and organi...