Elle Liu

I’m the founder of THEORÓ, a Brooklyn-based fine tea brand dedicated to the pursuit of excellence and authenticity. Every tea in our collection is meticulously selected for its origin, cultivar, tree age, harvest date, vintage, and artisanal craftsmanship—offered with full transparency and deep cultural heritage. Since our official launch in January 2025, THEORÓ has already become the trusted tea partner of a Michelin-starred restaurant in New York City, with several more collaborations in progress. Much like fine wine, great tea expresses not only terroir but time, tradition, and intention. THEORÓ exists to reframe tea—not as commodity, but as culture—inviting a deeper appreciation of its story, seasonality, and place in the modern culinary landscape.