I am a Chartered Marketer and an SEO and digital specialist.I lead the development and implementation of SEO strategies to expand online presence including: - content planning- social media engagement- organic marketing- web analytics- keyword strategy- link building- performing on and off page website linking activities- optimizing web pages- increasing the website search rankings.I conduct research on a variety of factors including audience identification, content relevance, keyword targeting, traffic analysis and conversion rates.Excellent knowledge of analytical software.