Dr. Maksim Usynin PhD

Dr. Maxim Usynin is the Rector of the International Institute of Design and Service (MIDiS), one of Russia’s leading private higher education institutions, where he is reshaping how design, hospitality, business, and digital technology are taught for the AI era. An educator, strategist, and Candidate of Pedagogical Sciences (the Russian equivalent of a Ph.D.), he combines academic rigor with a builder’s mindset — treating the modern university as a product, a brand, and a launchpad for talent rather than a credentialing factory. At the core of his academic vision is a Forward-Deployed Engineering (FDE) approach applied not as a niche track, but as a cross-cutting model across every program at MIDiS — design, hospitality industry, IT, marketing, animation, and game design. Students are o...