I am a scholar of public relations and a professor who studies LGBTQ advertising, corporate communication, and public relations ethics. My work positions me as an expert on corporate Pride sponsorship, an expert on companies pulling back from Pride, and a corporate allyship LGBTQ expert who can explain why companies are cutting Pride donations in the current political and economic climate. As a public relations professor focused on LGBTQ corporate activism, I study how organizations navigate Pride marketing, rainbow capitalism, brand activism, and backlash, including high-profile cases such as the Bud Light Dylan Mulvaney backlash and the Target Pride controversy. I also bring expertise on DEI backlash, anti-DEI corporate backlash, public relations ethics and LGBTQ issues, corporate sil...