Don Wexler

As an Agency, 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝗴𝗿𝗲𝗮𝘁 𝘃𝗶𝗱𝗲𝗼 and also understand that the demand for quality video is on the rise. The problem is that very few videographers understand marketing and are more focused on aesthetics rather than ROI. To make matters worse, 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗻𝗲𝗼𝗽𝗵𝘆𝘁𝗲𝘀 𝘄𝗮𝘀𝘁𝗲𝘀 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝘁𝗶𝗺𝗲 dealing with all the minutiae because their expertise is in telling a “story”, not in how to lead viewers toward a particular action. As experts in videography and direct response marketing, 𝘄𝗲 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘄𝗵𝗶𝗹𝗲 “𝗽𝗿𝗲𝘁𝘁𝘆” 𝗶𝘀 𝗻𝗶𝗰𝗲, 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗿𝗲𝗱 𝗿𝗲𝘀𝘂𝗹𝘁 𝗶𝘀 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹. You’ve been trying to find a black cat in a coal mine;...