Dean Joffe

Dean Joffe | Founder & Director, Simpletech Dean Joffe is the founder and Director of Simpletech, Cape Town’s premier smart home automation and electrical design firm. A specialist in high-performance residential technology, Dean holds a BSc in Mechatronics Engineering from the University of Cape Town (UCT). His engineering-led approach has positioned Simpletech as the leading integrator for luxury estates and boutique commercial environments in South Africa. Since founding Simpletech in 2017, Dean has built a reputation for "Invisible Innovation"—the art of integrating sophisticated technology that disappears into the architecture. Under his leadership, the firm has grown into a 40-person powerhouse, uniquely distinguished by a team of six full-time, professionally qualified electr...