David Mason

I am a UX-led SEO expert, inspired by the Baymard Institute and grounded in first-principles thinking. As much an SIO (Search Intent Optimizer) as an SEO, my background in startups and smaller budgets has taught me to prioritize results. After all, traffic without conversion is rarely a success. Leveraging tools such as Jira, Botify, Ahrefs, and AI innovation, I ensure the efficacy and on-target delivery of roadmap objectives. As a self-starting, full-stack SEO specialist, my focus is on programmatic e-commerce, identifying single tasks that do the work of many. With a deep understanding of the user journey, I use this knowledge to improve site architecture, on-page content, and indexability. I have a proven track record of achieving outperformance through a UX-led approach, which ha...