Dave Castle is a digital marketing expert for local businesses with over 20 years of hands-on experience helping brick-and-mortar and service-based companies grow through smart, measurable online marketing. He is the founder of Brick N Mortar Marketing, where he focuses on building high-converting websites, optimizing paid advertising, and improving visibility across search and AI-driven platforms. Dave has a deep background in performance marketing, particularly PPC and conversion optimization. He has consistently improved ROAS and lowered cost per lead by focusing on keyword intent, customer location targeting, and disciplined budget management. In one notable project, Dave helped take a startup online furniture company into the top 6% of all traffic worldwide on the Shopify platform...