My mission is to guide companies through difficult negotiations, using my two decades of experience as a professional negotiator.I am the author of Negotiating with Microsoft, the first book to address how to negotiate with a software giant and win, regardless of company size.A little about me...Born in South Africa and raised in Israel, proud father of 4 wonderful children and an entrepreneur at heart. I am an active partner of SAMexpert, founder of Ullman Negotiation Consulting, and member of the advisory board of BWG Strategy. In the past, I founded and managed one of the most successful international Software Spend Optimization Consulting companies (Emerset Consulting Group) and led the company from its inception to its successful merger with Getter Group.I am an experienced negotia...