Cristal Westwood

As the Director of Marketing at Energy Feeds International, I oversee all marketing and analytics for the leader in bypass fat and specialty feed ingredients. With over 10 years of experience in marketing, operations, and technology, I am passionate about delivering outstanding business results by optimizing and operationalizing processes and driving innovative thinking. I have been particularly effective in developing and executing marketing strategies that leverage social media, data, and technology to increase brand awareness, customer loyalty, and sales. Some of my achievements include: Creating and managing a successful influencer program that generated over 2 million impressions and 50,000 engagements in the first year. Implementing a data-driven approach to optimize marketing ...