Craig Bagno

I’m a veteran of big creative agencies—McCann, Ogilvy, DDB, and Wieden + Kennedy—and my career has been all about helping iconic global brands gain cultural traction and win share in today’s hyper-competitive marketplace. I was a mainstay for seven years on Mastercard during its “Priceless” heyday, helped contemporize IKEA’s global catalog, wrote the strategy that led to IBM’s long-running and highly effective “Smarter Planet” campaign, and spent a decade as the global strategy lead for McCann Worldgroup’s engagement with The Coca-Cola Company. A Cannes savant, EFFIE expert, lecturer, and regular byline contributor to industry publications, I specialize in threading big ideas from org to world. Prior to joining Fazer, I was Managing Director of McCann’s Global Strategic Excellence prac...