Coen Critchley

CCBA Certified IT professional with 10+ years of combined experience across Sales, IT, and digital transformation, including ERP, CRM, and B2B2C e-Commerce platforms. Skilled in bridging the gap between technical and business stakeholders to translate strategic goals into scalable, fit-for-purpose solutions that support enterprise-wide processes. Beyond the digital world, I’m also the co-owner of Wattle Hill Olives – an award winning cool-climate olive grove in North West Tasmania – where I apply technology, IoT, and AI to innovate and future-proof our agricultural operations. Passionate about sustainable farming and regional resilience, I thrive at the intersection of tech and agriculture.