CHRISTINE MANLAPEG

As a marketing expert and “brand guardian”, I bridge brands to their community and seek untapped market opportunities leading to new innovative ideas and brand growth. My pragmatic and results-oriented approach has gained the trust of startups to Fortune 500 companies. Sony Consumer Electronics, Procter & Gamble, SimpleHuman, Quiksilver, Herbalife, Red Bull and Discovery are just a few brands that have leaned on my expertise to amplify their brand desirability, differentiation and value. Recently completed AI Marketing Program at Cornell University. Skills: AI Marketing Consumer Segmentation & Insights Competitive & Market Trend Analysis Brand Clarity Workshops Brand Positioning & Storytelling Brand Strategy & Execution New Product Ideation Naming, Tagline and Co...