I am the Head of Paid Media at Evoluted - a full-service digital marketing agency based in Sheffield, UK. While my specialism is Paid Media, I lead multi-disciplinary teams on key accounts and projects, ensuring web development, SEO and online advertising are aligned. With experience across both agency and in-house roles, I bring a practical understanding of how strategy, channels, and commercial goals need to align to deliver real results. My experience ranges across B2B, B2C, DTC, ecommerce, and lead generation, with particular focuses in Hospitality, Health & Wellbeing, Corporate Events & Sports & Outdoor Equipment. Alongside my full-time job, I'm a content creator within the tabletop gaming industry, with content regularly published by Zatu.com, including interview wi...