Charlene Ashley

With a unique blend of experience & studies encompassing international business & marketing strategy, finance, consumer behavior, multicultural behavior & organisation behavior, Charlene specializes in business strategy development, structuring & restructuring. She has successfully executed several large local & international business structuring exercises, along with the execution of large globally funded projects. Charlene has identified the strategies necessary to successfully address internationalization challenges. Her latest study ‘How Companies from Developing Countries Internationalize’ has led to some ground breaking steps in documenting, formulating & addressing, the challenges faced by companies when internationalizing, particularly when entering into ...