With over 15 years of experience in digital marketing, I am a proficient marketing leader who has established teams of up to eight individuals and steered them towards success. I have a proven track record of developing effective strategies for various marketing areas, such as SEO and content, internal and external communications, paid search, lead generation, earned media, and social media. My expertise includes conducting market and competitive research, defining core metrics, and ensuring that teams remain focused on achieving their targets.