I believe even the hardest things, misunderstood tools, complex stories, or painful experiences, can be turned into a force for good. That’s what drew me to social media: a space that’s often written off as shallow or overwhelming, but when used well, can move people to act, connect deeply, and create real change. After a decade working on hundreds of social media campaigns, I’ve seen both sides of it. The impact side and the frustrating side. I’ve watched leaders pour time and resources into social without results, feeling like they’re shouting into the void. I often hear: "Social isn't working for us." "This is so frustrating." "You're my last stop before I throw in the towel." That’s exactly why I founded Cause Fokus—a social-first thought leadership agency that helps executives...