Brian Rocha is the Vice President of Operations and Sales at Ashby Lumber, a trusted lumber and building materials supplier serving contractors, builders, and homeowners throughout the Bay Area. He oversees sales and operations while helping customers find practical solutions for projects ranging from home renovations to large-scale construction. Brian is knowledgeable in building materials, lumber supply, construction and remodeling projects, contractor services, hardware and specialty products, customer experience, and construction industry trends. He works closely with both professionals and DIYers, providing insights on material selection, project planning, supply chain challenges, and the evolving needs of the residential and commercial building markets.