I help small-business owners and non-technical operators with the things they can't afford to get wrong right now: AI adoption without getting burned, SEO, and GEO, generative engine optimization, the new game of getting your business cited by ChatGPT, Perplexity, and other AI answers. I also speak to the future of work and where HR and the workforce are headed as AI reshapes them. My background: about 15 years in HR, most of it inside a Fortune 100 company, plus an MBA. What sets me apart is that I don't just talk about AI. I run my entire consulting business solo on an AI agent system I built myself. I have sharp, quotable takes on why GenX and older business owners get skipped in the AI conversation, and why AI is a tool, not a savior or a villain. On the personal side: I was born in...
Owner at Catalyst Works