Bertrand Motte

Connecting the dots towards a smooth and intuitive user path from brand awareness to customer loyalty.Core multichannel approach around attracting, converting and retaining clients: * Press releases, thought leadership articles & brand awareness pieces * SEO & SEM: Organic & Paid Search (Bing/Google) * Lead nurturing activities through content, automation and inbound marketing (HubSpot) * Customer service processes automation and optimization (Zendesk)