Ben Tannenbaum

I'm Ben, an alcohol beverage industry analyst and writer. I lead brand partnerships at LineLeap (connecting beverage brands with the college demographic), and advise spirits and CPG companies. I studied social sciences back in the day, which probably explains why I'm less interested in "Q4 projections" and more interested in why certain cocktails become classics while others disappear, or what structural differences between college bars and adult venues tell us about drinking culture. The alcohol industry is going through massive shifts—generational, regulatory, cultural. Most coverage is either pure trade press or hot takes. I offer something in between: rigorous enough to be useful to people in the industry, but human enough to matter to anyone who cares about how drinking fits into ...