Barbara Macherett

I'm Barbi Macherett, COO at South Geeks and a tech industry professional with 14+ years of experience at the intersection of talent, operations, and human connection. I started my career as a tech recruiter at a 10-person gaming startup and helped scale it to 100 team members. That early experience shaped my belief that the right people, in the right roles, can transform organizations — and it's driven everything I've done since. After co-founding my own HR consulting firm and spending years as an outplacement coach, I joined South Geeks, a staffing company bridging elite Latin American engineering talent with global companies. Today, as COO, I lead Delivery, Recruiting, and Communications while championing AI adoption and building the operational infrastructure that lets high-perform...