Astrid Lund spent fifteen years in the Nordic wellness industry before founding NORDPURE in Oslo in 2025. After a career advising premium beauty and supplement brands across Europe, she became convinced that the marine collagen category had outgrown its science. NORDPURE is her answer: a small, considered range built on the purest raw material available, wild-caught Norwegian cod, and rigour at every step from the boat to the jar. Astrid is available for interviews on marine collagen science, hydrolyzed peptides, MSC-certified sustainable sourcing, beauty supplementation, and the Nordic wellness market.