With 18+ years of experience, leadership spans media relations, influencer strategy, and affiliate marketing for home and design, luxury lifestyle, hospitality, and boutique retail brands. Oversight of product and residential design firm initiatives drives integrated PR strategies aligned with business objectives across both B2C and B2B markets, alongside support for new business growth and client development. Internally, systems and processes are built to improve efficiency and performance, with a strong emphasis on mentoring and developing high-performing teams. Experience includes trade shows, press previews, launch events, and showroom activations that strengthen brand equity and support long-term growth for both design firm and product manufacturer clients and the agency.