Anton Smeets

Anton grew up in a family deeply rooted in the bathroom industry, gaining early exposure to its logistics and operations. His natural interest in creativity and innovation fuel his focus on the aspects that give a product its soul: material, design, functionality, and emotion. Leveraging his extensive experience with leading architectural firms on hospitality and multi-family residential projects worldwide, Anton ensures Watrline remains a leader in the outdoor shower and bathroom industry. By collaborating with groundbreaking manufacturers, Anton and his team bring cutting-edge, bold designs to life, setting new standards and providing a platform for innovative storytelling in the market.