I’m the lead marketer at Senso, an AI company based in San Francisco, where I work at the intersection of marketing, large language models, and the emerging agent ecosystem. My focus is on how marketing is evolving in an AI-first world. Today, it’s not just about what you publish. It’s about how your content is interpreted, retrieved, and represented by systems like ChatGPT, Gemini, and other AI agents. I specialize in structuring enterprise knowledge so it performs across external LLMs and internal systems. This includes transforming fragmented content into agent-ready knowledge bases that power accurate, grounded responses. As organizations adopt AI, a new risk is emerging: systems that deliver confident but incorrect answers. I focus on solving that gap by aligning marketing, cont...