I build practical tools for businesses navigating the shift from traditional search to AI-driven discovery. My work sits at the intersection of operations, websites, digital visibility, and product building. I started in visual communication, spent nearly a decade in agency operations, and have managed designers, developers, and product teams through the practical side of shipping digital work. Since 2022, I’ve worked independently through Angie McElroy LLC, helping agencies and businesses improve their operations, websites, and digital visibility. That work kept pointing at the same problem: search is changing, but most tools still ask businesses to think in the old model. Now, through Violet Foundry, I’m building the tools I wished existed, including AnswerOptimized.ai and Invisibl...